Astor George
Content Writer / Content Marketer / Content strategist / Copywriter/ Scriptwriter / Brand Storyteller
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About Me
My name is Astor George, and I'm based in Lagos, Nigeria.
I am an experienced Content Writer, Content Marketer, Content Strategist, and Copywriter with six years of experience developing and executing successful content strategies for local and international brands. From crafting viral articles to producing captivating videos, I have honed my skills in multimedia content creation and perfected the art of creating engaging content that people can't help but share.
For three years, I was a Senior Editor at the online African youth culture magazine ZIKOKO.COM, where I created content in a variety of formats while overseeing a newsroom and worked as a content marketer and copywriter for CABAL CREATIVE. I also worked as a Content Strategist at the creative agency LIVESPOT. I am currently the brand storyteller at KORA, a Nigerian payment infrastructure startup.
When I'm not creating content that helps businesses reach and acquire customers, I’m watching my favourite movie of all time. The Mummy (1999).
Services
Content Writing
Content Marketing
Copywriting
Scriptwriting
Content Marketing
Search Engine Optimisation
Email Marketing
Content Strategy
Content Management
Clients
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Content Marketing
5 Super Cool Upsides To Having A Beard (Jameson)
I wrote this article as part of Jameson's 2021 World Beard Day celebration campaign
5 Types Of Contestants You’ll See At Every Beauty Pageant (Malta Guinness)
I wrote this article to highlight the role Malta Guinness played in the 2021 MBGN pageant.
6 Tips To Easily Identify False News Online And How To Report It (Facebook)
I wrote this article as part of Facebook's 2021 campaign #NoFalseNewsZone.
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Content Marketing
5 Reasons Why Jollof Is Nobody's Mate (Coca-Cola)
I wrote this article as part of Coca-Cola's 2021 World Jollof Day campaign.
6 Things You Do That Are Ruining Your Natural Face Game (Nivea)
I wrote this article as part of NIVEA's 2021 face care campaign.
BBNaija Lockdown Housemates Reimagined As Nollywood Characters
(DSTV)
I wrote this article for DSTV to promote the reunion episode of the BBNaija Lockdown season.
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Lifestyle Writing
4 Ways To Achieve A Better Work-Life Balance
Here are 4 tips on how to achieve a better work-life balance.
The 6 Don’ts Of Using Smartphones
I wrote this article about 6 don’ts of using smartphones.
5 Important Tips Every Content Creator Needs To Know
Starting a business? Here are 5 important legal documents you need.
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Lifestyle Writing
5 Legal Documents You Need When Starting A Business
Starting a business? Here are 5 important legal documents you need.
7 Important Reasons To Plan For Your Retirement Now
I wrote this article about the importance of planning for retirement early.
4 Nigerians Reveal The Healthy Habits They Had To Adopt In Their Twenties
Starting a business? Here are 5 important legal documents you need.
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Thought Leadership Writing
How To Protect Your Business Against Fraud
I wrote this article about how businesses can keep themselves safe from fraud.
The Significance of Cross-Border Payments For Businesses Looking To Scale in Africa
I wrote this article on the importance of cross-border payments.
The Dangers of Email Spoofing
Starting a business? Here are 5 important legal documents you need.
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Thought Leadership Writing
How Global Healthcare and Logistics Companies Use Payment Gateways in Africa
I wrote this about how certain healthcare and logistics companies use payment gateways to thrive.
The most popular payment channels across Africa
I wrote this article about the most popular payment channels across Africa.
How to sell more in Africa: The role of payment processors
I wrote this article about the importance of payment processors when it comes to selling in Africa.
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Comedy Writing
4 Nollywood Characters Who Brought About Their Own Misfortune
This article is about the protagonists in Nollywood movies who caused their own problems.
BDSM In Nigeria: 5 Ways It Can Go Terribly Wrong
A comedic spin on all the ways BDSM could go wrong in Nigeria.
5 Old Nigerian Adverts That Were Pretty Much Just Horror Movies In Disguise
In this article, I explain 5 times Nigerian brands unknowingly made short horror movies with their ads.
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Comedy Writing
4 Nigerian Songs With Lyrics That Reveal Horrifying Back Stories
Nigerian songs often contain lyrics with utterly terrifying backstories. Here are some of them.
I Watched The Movie “A Weekend To Forget” So You Don’t Have To
As part of a weekly comedy series I wrote for zikoko.com, I recapped the 2023 Nollywood movie, “A Weekend to Forget”.
13 Wigs From Old Nollywood That Are Just Fabulously Insane
In this article, I highlighted hilariously terrible wigs from old Nollywood movies.
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Fiction Writing
The Bush Baby
I wrote this short horror story about the African cryptid creature of legend.
My Uber Driver, The Ghost
I wrote this story as part of the horror series I write for ZIKOKO.COM titled Nigerian Horror Story.
The Secret Lives of Butchers
If you’ve ever wondered how Nigerian butchers really make their money, dive into this story I wrote.
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Fiction Writing
Till Death Do Us Part
I wrote this story as part of the horror series I write for ZIKOKO.COM titled Nigerian Horror Story.
Eid-el Kabir
I wrote this horror story about the experience of Muslim holidays from the POV of a particularly aware ram.
The Legend of Madam Koikoi
I wrote this wholly original take on the origin of Madam Koikoi.
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Copywriting
Kora’s Website
As the brand storyteller at Kora, I worked on the copy for the company’s new website.
Zikoko’s Website
As a Senior Editor at Zikoko.com, my team and I worked on the copy for the publication’s revamped website.
Kora’s Instagram
As the brand storyteller at Kora, I worked on a content calendar and created content for the company’s social media pages.
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Interviews
Oystr: Unlocking Credit Access for the Unbanked in Africa
I interviewed the co-founder of Oystr Finance, about how the company is unlocking credit for Africa's unbanked.
MyXalary: “An HRM software from Nigeria to the world”
I spoke to the founders of HRM software company, MyXalary, about the origins and inspiration for the company.
GIGL: Revolutionising logistics in Africa and beyond
The founder of GIGL, talks about the company’s beginnings and growth over the years.
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Interviews
Healthtracka: "A digital health platform born from a genuine desire to help people"
I sat down with the founder of Healthtracka, an digital health platform to discuss how the company came to be.
The Importance of a Bone Marrow Registry in Nigeria? Nigerian Sickle Cell Patients Weigh In
I interviewed two sickle cell warriors to talk about Nigeria’sonly bone marrow registry.
Nanny Diaries: Nigerian Mothers Talk About The Good, the Bad, and the Ugly
I wrote this article to promote the Nigerian caregiver recruitment and placement agency, EveryNanny.
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Videos & Scripts
Kora TV Ad (Writer)
I wrote this ad for the Nigerian fintech, Kora, using the their tagline, “All The Support You Need”.
Kora's How-To Product Videos (Writer/VO Artist)
As the brand storyteller for Kora, I created a series of instructional videos on how to use the company’s products.
Kora Merchant Stories (Producer)
As the brand storyteller, I produced this episode of the series, Kora Merchant Stories.
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Videos & Scripts
Astor & Hassan VS The World (Writer & Host)
For the Zikoko original video series, Astor & Hassan VS The World, I scripted and acted in a mockumentary-style episode.
Isolation Diaries (Creator/Writer/Host)
I created Isolation Diaries, a weekly series that I wrote and hosted during COVID. It followed the lockdown musings of a fictionalised version of myself.
Lani Digital (Writer)
I scripted this video to introduce Lani Digital (a platform with ready-to-use customisable legal contracts and forms for personal and business needs) using a relatable fictional character.